Pet owners who love Instagram will spend nearly $500 million on animal costumes before Halloween.
Please pay attention to the lizards dressed as waiters, the dogs wearing Cleopatra and the cats wearing tutu in Halloween this year.
Whether you like it or not, pets will fall into the craze of Halloween, as more and more consumers are picking up the money they are climbing to dress up their beloved animals. This year, more than 30 million people will spend about $480 million to send their pets to clothing, which is more than twice the $220 million spent on pet Halloween costumes in the National Retail Federation in 2010.
The National Retail Federation said that Americans will spend $9 billion this year to celebrate Halloween, which is slightly lower than last year’s $9.1 billion in clothing, cards and decorations. Pet clothing accounts for 15% of all apparel sales of $3.2 billion. More than 31 million people will buy pet clothing this year, up from 28 million last year. Millennials between the ages of 25 and 34 are most likely to dress up their pets and often publish the Halloween look of animals online.
From plastic surgery to boasting everything, Facebook FB, + 3.43% and Instagram seem to be driving this trend. “Social media allows millennials to enjoy Halloween,” said National Retail Federation spokeswoman Ana Serafin Smith.
NRF said that pumpkins are top pet clothing, hot dogs and bumblebees occupy second and third place. But the possibilities are endless: from Pharaoh to Mexican burritos to Wonder Woman, pets are dressed up in a variety of things. The clothing purchased for people in 2018 is a firm seasonal staple: witch.